Who we are
To provide unique bespoke French holidays that blend luxury, local knowledge and a warm, personal touch for every guest.
Our vision
Our goal is to become the best “memory maker” for guests, continuously expanding our portfolio of experiences and establishing ourselves as the reference in guided tours in France.
Our values
We are driven by our passion for France and for creating unforgettable experiences. Approachable and attentive, we make every customer feel valued. By understanding their needs, we consistently exceed expectations and turn every journey into a cherished memory.
Our figures
20945
Number of guided tours
since incorporation (2012)
117937
Number of customers
since incorporation (2012)
4028
Number of guided tours
in 2025
42380
Number of customers in 2025
hours in 2025
Our management team approach
Serge - CEO/Founder
I have received so much in life – joy, pleasure, love, friendship – and I know my only real fear would have been not having enough time to pass on the richness of that experience.
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For nearly 15 years now, there has not been a single day when I haven’t savoured the extraordinary happiness and pride of leading this wonderful team, which embodies strong human values and the Label West culture.
This spirit of sharing and passing on knowledge, combined with passion enjoyment and the elegance of true “savoir-être”, has allowed us to build a world of fulfillment for everyone involved.
The complete satisfaction of our clients is the greatest guarantee of our success. Every day, I remain committed to ensuring that these values, which are so dear to me, continue to guide everything we do.
Ingrid - COO/Founder
I have always believed that tourism is a true calling. The simplicity and authenticity of human connections, the constant encounters, enrich me every day and make each day a new experience.
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In my work, I strive to blend the American way of life with the French art de vivre. I aim to offer my clients the same richness I have experienced through my own travels by sharing it with them in my home country. My life is filled with memories, and I feel a deep desire to help create those same meaningful moments for others.
This journey has allowed me to put my travel experience to good use while staying closely connected to my roots. Together, we have built a Label West culture grounded in team spirit, shared human values, and genuine cohesion – something our clients feel and appreciate in every experience we deliver.
For us, creating a truly human experience always comes before simply offering a guided tour.
Stéphanie - CFO
I am deeply passionate about France – its culture, its heritage and its gastronomy. We are fortunate to live in a country whose history and traditions are endlessly rich and inspiring.
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But what could be more captivating than discovering France through the stories of the people who bring it to life – to smell, to touch, to taste, to create and to truly feel it? This is how I would want someone to share a country with me, and it is the vision I am committed to developing so that others can discover mine in the same way.
The intellectual stimulation that comes from constantly seeking new ideas and hidden gems continues to drive me, but it is the many encounters and daily exchanges with a team of passionate professionals that make every day unique.