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Our team

Label West was born from a shared vision by our founders, of offering high quality guided tours in high-spec vehicles. We care as much for our team as we do for our customers. As Aristotle said “Pleasure in the job puts perfection in the work” and our passion is very much at the heart of everything we do. That’s why it’s important to us that we only recruit team members who share our passion.

Serge, CEO / Founder
Languages: French
Me in 3 words:
Passionate, Federative, Optimistic
Label West memorable moments:
The surprise birthday party organised by the team for my 70th.

 

 

Motto:
“I never lose. I either win or I learn.”
Ingrid, COO / Founder
Languages : English, Spanish, French
Me in 3 words:
Communicative, Spontaneous, Globe-trotter
Label West memorable moments:
My encounter with Leonard Cohen whom we chauffeured with his team. I really enjoyed (and will never forget) the time spent in the company of this great, humble and charismatic man!
Motto:
“Live simply, dream big, be grateful, give love and laugh lots.”
Stephanie - CFO
Stéphanie, CFO
Languages: English, French
Me in 3 words:
Curious, Epicurean, Perfectionist
Label West memorable moments:
When our whole team worked on the same tour (we seldom get to all work in the same place together). That day was a superb moment of cohesive team work in a great atmosphere.
Motto:
“Alone, I go faster. Together, we go further.”
Yolande - Guide
Yolande, tour guide
Languages: English, Portuguese, French
Me in 3 words:
Enthusiastic, Passionate, Curious
Label West memorable moments:
A client came with the letters his grandfather had written back home while he was fighting in Normandy. We were able to retrace his whereabouts and visit the villages where he passed through. It was a very a emotional day.
Motto:
“Life is short, time goes fast. No replay, no rewind. Enjoy every moment as it comes.”
Aurélie - Guide
Aurelie, tour guide
Languages: English, Italian, French
Me in 3 words:
Cheerful, Keen, Attentive
Label West memorable moments:
More than an agency or a job, Label West is a family at the service of culture. Each mission is as unique as the customer served. Label West allows me to be myself with my customers, bringing a notion of absolutely essential humanity.
Motto:
“Time flies. Make the most of each day and follow your dreams.”
Gwen - Guide
Gwen, tour guide
Languages: English, French
Me in 3 words:
Curious, Passionate, Dreamer
Label West memorable moments:
Seeing my 3 month old son in the arms of a 97 year old war veteran who was back in Normandy with his family and listening to him share his memories was a heartwarming moment that I will always cherish.
Motto:
“Traveler, there is no path. The path is made by walking.”
Mathieu, Tour guide
Languages : English, Spanish, French
Me in 3 words:
Curious, Friendly, Funny
Label West memorable moments:
My next tour, the last one. All of them! More seriously, I remember a very nice 4-day tour with a lovely couple from the USA, we toured from Tours to Bordeaux via the Périgord region… it was fantastique !
Motto:
“New day. New faces. New story.”
Jérome - Guide
Jérôme, Tour guide
Languages: English, French
Me in 3 words:
Passionate, Positive, Lively
Label West memorable moments:
A week long tour with 2 charming Australian ladies. I spent a whole week in their company and their enthusiasm at everything they saw was contagious. They marvelled at everything and were lovely persons. We still keep in touch!
Motto:
“Get up every day with one idea in mind: live the life that suits you.”
Marine - Tour guide
Marine, Tour guide
Languages: English, Spanish, French
Me in 3 words:
Open-minded, Dynamic, Adventurer
Label West memorable moments:
During the first lockdown in 2020 when our team made a video to show customers our desire to keep in touch and share our optimism. It gave me a strong sense of solidarity and true cohesion.
Motto:
“Optimism and happiness is to see life through a ray of sunshine! “
Mickael, Driver
Languages: French
Me in 3 words:
Considerate, Astute, Cheerful
Label West memorable moments:
I thoroughly enjoyed our 2 day company retreat when we got to meet and get to know colleagues from all our regional offices. It was a unique experience.
Motto:
“To manage is to foresee.”
Mattéo - Driver
Mattéo, Driver
Languages: English, French
Me in 3 words:
Persevering, Eclectic, Diplomatic
Label West memorable moments:
After a day tour around the Pays d’Auge with a couple of clients, we ended up having an impromptu walk on the Deauville beach, barefoot in the sand as if we’d always been friends. We are still in touch and I’ve even been invited to visit them in the US one day…
Motto:
“The future belongs to those who dare.”
Patrick
Patrick, Driver
Languages: English, French
Me in 3 words:
Respectful, Easy-going, Attentive
Label West memorable moments:
A week long wine tour in the Bordeaux area with a Senator, taking her to cellars where she discovered our great wines. We ate great food together and chatted effortlessly. It was delightful.
Motto:
“Always do your best, even if no one is looking.”

"All parties have returned very happy with all of their experiences. Our client Shirley.D spent 20 minutes giving me great detail on how lovely everything was. She said Magali, her tour guide in Normandy was ‘magnificent, phenomenal, etc.’. Thank you so much for making everything right and crafting an exceptional experience."

Travel Agency NY

"Thank you for arranging a terrific tour, during what was a very busy time. Our guide, Aurélie, was excellent, knowledgeable, a good navigator. She receives our highest rating. Please pass along our appreciation. Regards, Steve.D"

Steve.D

"A giant thank you for your assistance with the motor coach on DDay. The vehicle, driver and escort were amazing and greatly appreciated. Our day would have been entirely different without them. THANK YOU."

Travel Agency France

"Our trip was wonderful, like a graduate history course in WWII ! Gwenael was a wonderful guide. Everything taken care of in a most gracious and professional manner."

Travel Agency Miami

"We were three couples on a cruise ship who wanted a private, two day tour in the comfort of a large van with an English speaking guide. We got waaaaay more than we hoped for. Our driver/guide, Yolande, made our experience absolutely fabulous. Her knowledge of the area and history was excellent and her ability to relate this information was so interesting and so much fun. She is a delightful gal. We all felt we had one of our girlfriends with us. She met us at our ship and planned the entire two days based on what we thought we wanted to see. She wisely advised us to what was worth seeing and what took too much time. We couldn’t have been happier with what she gave us. The COO of the company, Ingrid Gillette, was wonderful to deal with and very responsive to all our emails. I would recommend Label West Tours over and over again. They truly want you to enjoy their France."

Carole. O