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Our team

Label West was born from a shared vision by our founders, of offering high quality guided tours in high-spec vehicles. We care as much for our team as we do for our customers. As Aristotle said “Pleasure in the job puts perfection in the work” and our passion is very much at the heart of everything we do. That’s why it’s important to us that we only recruit team members who share our passion.

Serge, CEO / Founder
Languages: French
Me in 3 words:
Passionate, Federative, Optimistic
Label West memorable moments:
The surprise birthday party organised by the team for my 70th.
Motto:
“I never lose. I either win or I learn.”
Ingrid, COO / Founder
Languages : English, Spanish, French
Me in 3 words:
Communicative, Spontaneous, Globe-trotter
Label West memorable moments:
My encounter with Leonard Cohen whom we chauffeured with his team. I really enjoyed (and will never forget) the time spent in the company of this great, humble and charismatic man!
Motto:
“Live simply, dream big, be grateful, give love and laugh lots.”
Stephanie - CFO
Stéphanie, CFO
Languages: English, French
Me in 3 words:
Curious, Epicurean, Perfectionist
Label West memorable moments:
When our whole team worked on the same tour (we seldom get to all work in the same place together). That day was a superb moment of cohesive team work in a great atmosphere.
Motto:
“Alone, I go faster. Together, we go further.”
Luke, Experiences developer
Languages : English, Italian, French
Me in 3 words:
Discerning, Resourceful, Attentive
Label West memorable moments:
It’s not so much a particular moment but more of a feeling I get when a client sends us an impossible request – there’s no better rush than obtaining the unobtainable.
Motto:
“Collect moments, not things.”
Jérome - Guide
Jérôme, Bordeaux regional manager
Languages: English, French
Me in 3 words:
Passionate, Positive, Lively
Label West memorable moments:
A week long tour with 2 charming Australian ladies. I spent a whole week in their company and their enthusiasm at everything they saw was contagious. They marvelled at everything and were lovely persons. We still keep in touch!
Motto:
“Get up every day with one idea in mind: live the life that suits you.”
Marine - Tour guide
Marine, Loire Valley regional manager
Languages: English, Spanish, French
Me in 3 words:
Open-minded, Dynamic, Adventurer
Label West memorable moments:
During the first lockdown in 2020 when our team made a video to show customers our desire to keep in touch and share our optimism. It gave me a strong sense of solidarity and true cohesion.
Motto:
“Optimism and happiness is to see life through a ray of sunshine! “
Geraldine
Geraldine, Provence regional manager
Languages : English, Spanish, French
Me in 3 words:
Detail-oriented, Creative, Positive
Label West memorable moments:
When you meet the Label West Team, you understand the values of quality, responsiveness & care. My first encounter with them made me immediately feel at ease and part of the Family.
Motto:
“They did not know it was impossible so they did it.”
Mathieu
Languages : English, Spanish, French
Me in 3 words:
Curious, Friendly, Funny
Label West memorable moments:
My next tour, the last one. All of them! More seriously, I remember a very nice 4-day tour with a lovely couple from the USA, we toured from Tours to Bordeaux via the Périgord region… it was fantastique !
Motto:
“New day. New faces. New story.”
Corine
Corine
Languages: English, French
Me in 3 words:
Joyful, Passionate, Curious
Label West memorable moments:
It’s hard to choose only one moment ! Each tour is special and that’s what I love. Being part of Label West allows me to always discover and learn new things about history and culture.
Motto:
“Choose a job you love and you will never have to work another day”
Aurelie
Aurélie
Languages: English, Spanish, French
Me in 3 words:
Curious, Passionate, Easy-going.
Label West memorable moments:
Searching through the Norman countryside for a plaque commemorating the work of my client’s aunt as a WW2 field hospital nurse, and giving her a call while in front of said plaque. It was very moving.
Motto:
“Time you enjoy wasting is not wasted time.”
Yolande - Guide
Yolande
Languages: English, Portuguese, French
Me in 3 words:
Enthusiastic, Passionate, Curious
Label West memorable moments:
A client came with the letters his grandfather had written back home while he was fighting in Normandy. We were able to retrace his whereabouts and visit the villages where he passed through. It was a very a emotional day.
Motto:
“Life is short, time goes fast. No replay, no rewind. Enjoy every moment as it comes.”
Aurélie - Guide
Aurelie
Languages: English, Italian, French
Me in 3 words:
Cheerful, Keen, Attentive
Label West memorable moments:
More than an agency or a job, Label West is a family at the service of culture. Each mission is as unique as the customer served. Label West allows me to be myself with my customers, bringing a notion of absolutely essential humanity.
Motto:
“Time flies. Make the most of each day and follow your dreams.”
Stéphanie - Tour guide
Stéphanie
Languages: English, Spanish, French
Me in 3 words:
Friendly, Helpful, Cheerful
Label West memorable moments:
One of my last tours With 2 charming American ladies; we spent 5 Days together touring along the Seine River. We had such a great Time sharing our different cultures, sense of humor and our love for gastronomy. Great life experience.
Motto:
“No pain, No gain”
Cécilia
Cecilia
Languages : English, Portuguese, Japanese, French
Me in 3 words:
Attentive, Optimistic, Motivated
Label West memorable moments:
A surprise marriage proposal in the sumptuous setting of the Chenonceau Castle. A touching and romantic moment!
Motto:
“There are always flowers for those who want to see them”
Mathieu
Mathieu
Languages: English, French
Me in 3 words:
Passionate, Talkative (sometimes too much ((;-), Calm
Label West memorable moments:
I spent a three days tour with a veteran of D Day, a fighter pilot that flew over Omaha Beach the morning of June 6th. One of the most moving moments of my life.
Motto:
“Save a guide, ask questions!”
Thibault
Thibault
Languages: English, Spanish, Italian, a little Japanese, French
Me in 3 words:
Adventurous, Passionate, Curious
Label West memorable moments:
On June 6th 2019, me and my customers witnessed a soldier’s promotion right in front of us on the sea. The symbolism and emotion linked to the event was certainly moving and unexpected.
Motto:
“When life hands you lemons, make some lemon pie with it.”
Briac
Briac
Languages: English, French
Me in 3 words:
Considerate, Curious, Optimistic
Label West memorable moments:
More than a particular event, seeing the light in our visitors’ eyes when they finally see that place, a monument or location that some have been waiting a lifetime to see. Contributing to «check one off the bucket list» is always a source of great joy and pride to me.
Motto:
“Life is about learning so let’s be curious !!!”
Eric
Eric
Languages: French
Me in 3 words:
Jovial, Rigorous, Flexible
Label West memorable moments:
The next one, always!
Motto:
“Success is to fall down 7 times get back up 8.”
Germain
Germain
Languages: English, French
Me in 3 words:
Observant, Positive, Friendly
Label West memorable moments:
Every time I share the unique experience with a customer of discovering our country is memorable. Sharing their enjoyment and witnessing their smiles always makes my day.
Motto:
“Every day is a new day, make the best out of it.”
Mickael
Languages: French
Me in 3 words:
Considerate, Astute, Cheerful
Label West memorable moments:
I thoroughly enjoyed our 2 day company retreat when we got to meet and get to know colleagues from all our regional offices. It was a unique experience.
Motto:
“To manage is to foresee.”
Mattéo - Driver
Mattéo
Languages: English, French
Me in 3 words:
Persevering, Eclectic, Diplomatic
Label West memorable moments:
After a day tour around the Pays d’Auge with a couple of clients, we ended up having an impromptu walk on the Deauville beach, barefoot in the sand as if we’d always been friends. We are still in touch and I’ve even been invited to visit them in the US one day…
Motto:
“The future belongs to those who dare.”
Patrick
Patrick
Languages: English, French
Me in 3 words:
Respectful, Easy-going, Attentive
Label West memorable moments:
A week long wine tour in the Bordeaux area with a Senator, taking her to cellars where she discovered our great wines. We ate great food together and chatted effortlessly. It was delightful.
Motto:
“Always do your best, even if no one is looking.”

"All parties have returned very happy with all of their experiences. Our client Shirley.D spent 20 minutes giving me great detail on how lovely everything was. She said Magali, her tour guide in Normandy was ‘magnificent, phenomenal, etc.’. Thank you so much for making everything right and crafting an exceptional experience."

Travel Agency NY

"Thank you for arranging a terrific tour, during what was a very busy time. Our guide, Aurélie, was excellent, knowledgeable, a good navigator. She receives our highest rating. Please pass along our appreciation. Regards, Steve.D"

Steve.D

"A giant thank you for your assistance with the motor coach on DDay. The vehicle, driver and escort were amazing and greatly appreciated. Our day would have been entirely different without them. THANK YOU."

Travel Agency France

"Our trip was wonderful, like a graduate history course in WWII ! Gwenael was a wonderful guide. Everything taken care of in a most gracious and professional manner."

Travel Agency Miami

"We were three couples on a cruise ship who wanted a private, two day tour in the comfort of a large van with an English speaking guide. We got waaaaay more than we hoped for. Our driver/guide, Yolande, made our experience absolutely fabulous. Her knowledge of the area and history was excellent and her ability to relate this information was so interesting and so much fun. She is a delightful gal. We all felt we had one of our girlfriends with us. She met us at our ship and planned the entire two days based on what we thought we wanted to see. She wisely advised us to what was worth seeing and what took too much time. We couldn’t have been happier with what she gave us. The COO of the company, Ingrid Gillette, was wonderful to deal with and very responsive to all our emails. I would recommend Label West Tours over and over again. They truly want you to enjoy their France."

Carole. O